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How to Make A Jewelry Wholesale Catalog

So you want to sell your jewelry? Well, selling

jewelry wholesale is a big business, and you

definitely need a catalog of your offerings! Making

a catalog isn’t as difficult as you might think. First,

you have two options: an online catalog or a print

catalog. The choice is yours.

Overall, an online catalog is the least expensive

way to advertise your jewelry wholesale company –

but with all of the online jewelry stores and online

wholesalers, it may not be the most effective way

to make sales. A print catalog should strongly be

considered for a direct mailing.

If you make your own jewelry, you will need to get

good pictures of the jewelry – preferably laid on a

velvet setting. Black or blue velvet will bring out the

jewelry the most. You can take these pictures

yourself with a digital camera, or have a

professional take the photographs. It is cheaper to

do it yourself, of course.

Load the pictures up onto your computer, and use

publishing software, such as Microsoft Publisher to

design and layout your catalog. This may take a

little time and patience, but it is much cheaper than

having someone else do it.

Since you will need hundreds, if not thousands of

copies of your catalog, your best bet will be to save

the catalog on a CD and take it to a print shop that

can handle the job. This will cost money –

especially since the pages need to be glossy and

in color, and the catalog will need to be bound –

but this expense will be well worth it if you will be

doing a mass direct mailing.

In order to do a mass direct mailing, you simply

find a reputable company who either sells mailing

lists or does the mailing for you. You can actually

request lists of mailing addresses where the person

has expressed an interest in purchasing wholesale

jewelry – or any other criteria that you set. In most

cases, it is best to have the company handle the

mailing for you. They will get the best rates on the

mailing because they can use the bulk mail rate.

Make sure that you use a reputable printer, and a

reputable direct mail company! This is an investment

in the future of your business, and your jewelry

wholesale catalog needs to be perfect in every way –

and the mailing needs to go off without a hitch!

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